Keep the values intact. Once lost, reputation cannot be regained

मन मोती अरु दूध रस, इनकी सहज सुभाय।

फट जाये तो ना मिले, कोटिन करो उपाय॥

Mann, Moti aru dudh ras, inki sahaj subhay

fatt jaye to na mile, kotin karo upay- Rahimdas

An interesting thought by Rahimdas. He says that there are certain things like your thoughts, pearl,flowers, milk and juice which are good when in their original conditions and thus needs to be preserved. Because when they get broken or get sour, they become useless. also no matter how hard you try, they will never regain their previous positions 

Interpretation from Business Perspective

If we look at the business world, this doha caries a huge meaning. A company builds its reputation, brand etc after working for long time and thus it needs to preserve it at any cost. once it goes down due to any reason, it is very hard or near impossible to gain it back in the original form. A lot of research which is happening in reputation management shows how important reputation has become especially in thsi world of internet